Choosing a tan shade
Where should you start when choosing a tan shade?
This article is about cosmetic skin colour achieved with products applied or sprayed onto the skin, not tanning in the sun or on a sunbed. When choosing a body tan shade, first describe the change you want: a barely noticeable warmer tone, a clearly visible tan or a striking contrast with your natural skin colour. “Natural” can mean different things to different people, so it is more helpful to describe the look you want than simply ask the salon for a light or dark shade. You can show an example and explain what you like about it.
Consider which parts of your body will be visible and whether you want their colour to match your face and neck. Discuss not only how dark the shade should be but also the overall look. A salon staff member can explain which shades are available with the service you are booking. Even so, a reference photo or shade name cannot show exactly how the colour will look on your skin.
How does the occasion affect your choice?
If you want a tan for a particular occasion, explain what it is and what look you are aiming for. There is no single right level of intensity for a wedding, celebration or photo shoot: some people want a subtle change, while others prefer a bold accent. The colour of your outfit, the areas of skin it leaves exposed and whether you will be photographed in different lighting can help you decide. It is worth discussing these preferences before booking, rather than waiting until you arrive at the salon.
When booking, give the date of the event and ask when the salon would suggest making your appointment, taking its method into account. Also ask when the instructions for the specific product say you should assess the final colour. If the result is particularly important to you, you can ask whether the salon offers a separate trial appointment. This may help you choose a shade, but it does not guarantee the same result next time.
What should you find out about the salon’s method?
Body tanning services and the products salons use can vary, so the service name alone is not enough to tell you which shades are available. Before booking, ask how the product is applied or sprayed, whether you can choose the colour intensity and which parts of the body the service covers. If you only want a tan on certain areas, check in advance whether the salon offers that option.
Ask whether the colour you see at first might differ from the result you see later, and what practical arrangements to make after your visit, such as what to wear. If the product’s scent, texture or ingredients matter to you, ask for information about the specific product used. Describing a product as “gentle” or “hypoallergenic” does not promise that your skin will not react to it. These questions can help you compare salons based on what matters to you.
If the product is sprayed, ask how your eyes, lips and mucous membranes will be protected and how inhalation of the spray is avoided. Simply closing your eyes does not protect against all of these forms of exposure.
How should you prepare for your appointment?
Before your appointment, ask your chosen salon for its preparation instructions and, if needed, the instructions for the product it uses. Preparation may depend on the method, so general advice about washing, exfoliating, body lotions or perfume may not apply to the service you have booked. If an instruction is unclear, check with the salon before your appointment rather than guessing. It is also worth discussing the shade you hope to achieve in advance.
Tell the salon in advance about any known sensitivity to cosmetic ingredients or any previous reaction. If your skin is currently irritated or damaged, or you have questions about its condition, consult a doctor about whether the procedure is suitable for you. A conversation at the salon can help align expectations and clarify how the service works, but it cannot guarantee that irritation or other unwanted reactions will not occur.
What should you discuss about aftercare and your next visit?
After the service, follow the salon’s aftercare guidance and the instructions for the specific product used. Before your appointment, you can ask the salon what these instructions say about washing, contact with water, clothing and using other body products. Aftercare depends on the service, so there is no single rule that applies to everyone. If the salon’s explanation and the product instructions seem to conflict, ask the salon staff to clarify.
A cosmetic tan does not replace protection from ultraviolet rays, so treat time outdoors and your desired body colour as separate considerations. If you want to repeat the service, ask the salon how to schedule your next appointment based on its method rather than following a one-size-fits-all interval. If you notice concerning skin symptoms after the procedure, consult a doctor.
Frequently asked questions
Will a darker shade always look better in photos?
Not necessarily. Discuss the contrast you want, your outfit and the circumstances in which you will be photographed, but do not take a reference photo as a promise of your own result.
What should I tell the salon when booking for an event?
Give the event date, your preferred colour intensity and which parts of your body will be visible. Ask for information about preparation and aftercare for the specific method.
Can I get a tan on only certain parts of my body?
That depends on the salon’s service. Before booking, ask which areas are included and whether different coverage is available.
Does a trial appointment eliminate the risk of a skin reaction?
No. It may help you assess your shade choice, but it does not guarantee that you will not experience irritation or another reaction later.
Does a cosmetic tan protect against the sun?
No. Treat your desired shade and protection from ultraviolet rays as separate considerations.